Privacy Policy

1. Who We Are

MW Equipment LTD ("we", "us", "our") is a company registered in England and Wales, with our principal place of business at Oak Park, Rylands Lane, Elmley Lovett, Droitwich Spa, WR9 0QZ. We manufacture and sell construction site equipment, including the FuelBag, WetBag, DustBag, FenceBag and BarrierBag.

For the purposes of UK GDPR and the Data Protection Act 2018, MW Equipment LTD is the data controller for personal data collected through this website. Contact us at [email protected] or by post at the address above with any data protection queries.

2. Data We Collect

2.1 Information You Provide Directly

When you complete a contact form, request a quote, enquire about a product, or contact us directly, we may collect:

• Your name and job title
• Your company name and business address
• Your email address and telephone number
• Information about your enquiry or project requirements
• Your sector and the product you are enquiring about

2.2 Information Collected Automatically

When you visit our website, we may automatically collect technical information including your IP address, browser type and version, operating system, referring website, pages viewed and time spent on pages. This is collected via cookies and similar technologies — see Section 7 below.

2.3 Information from Third Parties

Our website may be hosted on or integrated with Shopify (a third-party e-commerce platform). Shopify processes certain technical and transactional data in accordance with their own privacy policy, available at shopify.com/legal/privacy.

3. How We Use Your Data

We use the personal data we collect for the following purposes and on the following legal bases:

• Responding to enquiries — to respond to contact forms, quote requests and product enquiries (legal basis: legitimate interests / contract performance)
• Product and service delivery — to process orders, arrange delivery and provide post-sale support (legal basis: contract performance)
• Follow-up communications — to follow up on enquiries and send information about products or services you have expressed interest in (legal basis: legitimate interests)
• Legal compliance — to comply with our legal obligations, including tax records and regulatory requirements (legal basis: legal obligation)
• Website improvement — to analyse how our website is used and improve its content and functionality (legal basis: legitimate interests)

4. Marketing Communications

We will only send you marketing communications about MW Equipment products and services if you have given your consent, or where we rely on legitimate interests and you have not opted out. You can opt out of marketing communications at any time by emailing [email protected] with "Unsubscribe" in the subject line, or by using the unsubscribe link in any email we send you.

5. Data Sharing

We do not sell your personal data. We may share your data with:

• Service providers — including our website platform provider (Shopify), email service providers, and IT support providers, who process data on our behalf under data processing agreements
• Professional advisers — including accountants, lawyers and insurers, where necessary
• Authorities — where required by law, court order or regulatory requirement

All third parties we share data with are required to treat it securely and in accordance with applicable data protection law.

6. Data Retention

We retain personal data for as long as is necessary for the purpose for which it was collected, taking into account our legal obligations (including tax record-keeping requirements of 6 years under HMRC rules). Enquiry and contact form data where no commercial relationship results is typically retained for 12 months. You may request deletion of your data at any time — see Section 8 below.

7. Cookies

Our website uses cookies and similar tracking technologies. For full information about the cookies we use and how to manage them, see our Cookie Policy.

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate data
• Right to erasure — to request deletion of your personal data in certain circumstances
• Right to restrict processing — to request that we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests, including direct marketing

To exercise any of these rights, contact us at [email protected]. We will respond within one month of receiving your request.

9. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page reflects the most recent version. We encourage you to review this policy periodically.